Privacy Policy

At Douglas Tires, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our all-season tires website. We comply with applicable privacy laws including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), and state privacy laws in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA).

What Douglas Tires Collects When You Visit Our All-Season Tires Site

Douglas Tires collects information in the following ways:

Information you provide directly: When you submit a contact form or subscribe to Douglas Tires communications, we collect your name and email address.

Information collected automatically: When you browse our all-season tires site, we automatically collect technical information including your device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on the site, and referral source. This data is collected through cookies and analytics tools.

Information from third parties: Douglas Tires receives affiliate tracking data from Amazon Associates when you click our product links. We also receive aggregated analytics data from Google Analytics.

How Douglas Tires Uses Your Information

Douglas Tires uses the information we collect to:

• Operate and improve our all-season tires website
• Respond to your inquiries and customer service requests
• Send you communications about Douglas Tires touring tires and performance tires that you’ve opted into
• Analyze site traffic, user behavior, and tire product interests
• Comply with legal obligations and maintain records
• Maintain security and prevent fraud or unauthorized access
• Track affiliate referrals through the Amazon Associates Program

Cookies and Tracking Technologies Douglas Tires Uses

Douglas Tires uses the following types of cookies and tracking technologies:

Essential cookies: These cookies are required for basic site functionality and navigation on our all-season tires site.

Analytics cookies: Douglas Tires uses Google Analytics to track site usage patterns, including which tire product pages you visit, how long you browse our touring tires collection, and where your traffic originates. This data is aggregated and anonymized to help us understand how visitors interact with our tire content.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to Douglas Tires’ affiliate links. When you click a tire product link and make a purchase on Amazon.com, these cookies help track the referral.

You can manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of our all-season tires website, including the ability to view product recommendations and navigate between tire categories.

How Douglas Tires Shares Your Information

Douglas Tires may share your information with the following parties:

Service providers: We work with third-party service providers who help us operate our tire website, including web hosting providers, email service providers, and analytics platforms. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Amazon.com: As a participant in the Amazon Associates Program, Douglas Tires shares affiliate tracking data with Amazon when you click our tire product links. This allows Amazon to attribute qualifying purchases to our referrals.

Law enforcement and government authorities: Douglas Tires may disclose information when required by law, legal process, court order, or government regulation, or to protect the rights, property, or safety of Douglas Tires, our users, or others.

Business transfers: In the event Douglas Tires is involved in a merger, acquisition, asset sale, or other business transfer, your information may be transferred to the acquiring entity.

Douglas Tires does not sell your personal information to third parties for their own marketing purposes.

Data Security Measures at Douglas Tires

Douglas Tires implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission between your browser and our servers, secure hosting infrastructure, access controls limiting employee access to personal information, and regular security monitoring.

However, no method of transmission over the internet or electronic storage is completely secure. While Douglas Tires strives to protect your personal information, we cannot guarantee absolute security. You use our all-season tires website at your own risk.

Your Privacy Rights When Using Douglas Tires

All users have the right to:

• Access the personal information Douglas Tires holds about you
• Request correction of inaccurate information in our tire customer records
• Request deletion of your personal information from Douglas Tires systems
• Opt out of marketing communications about our all-season tires and touring tires products
• Request restriction of how we process your information

GDPR Rights (EU/EEA residents):

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal information held by Douglas Tires
• Right to rectification of inaccurate or incomplete information
• Right to erasure (right to be forgotten) under certain circumstances
• Right to restrict processing of your information
• Right to data portability — receive your information in a structured, commonly used format
• Right to object to processing of your information for direct marketing or other purposes
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local supervisory authority if you believe Douglas Tires has violated your privacy rights

CCPA/CPRA Rights (California residents):

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what personal information Douglas Tires has collected about you and how it’s used
• Right to know whether your personal information is sold or disclosed and to whom
• Right to opt out of the sale or sharing of your personal information
• Right to request deletion of your personal information held by Douglas Tires
• Right to request correction of inaccurate personal information
• Right to limit the use and disclosure of sensitive personal information
• Right to non-discrimination for exercising your CCPA/CPRA privacy rights — Douglas Tires will not deny service, charge different prices, or provide a different level of service quality because you exercised your rights

State Privacy Rights (Virginia, Colorado, Connecticut, Utah):

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have substantially similar rights including access, correction, deletion, data portability, and the ability to opt out of targeted advertising. These rights are subject to state-specific provisions and exemptions.

How to exercise your privacy rights:

To exercise any of the rights described above, please submit a request by emailing us at the address listed in the Contact section below, or use the contact form on the Douglas Tires website. We will respond to your request within 30–45 days depending on applicable law. To protect your privacy and security, Douglas Tires may need to verify your identity before processing certain requests, particularly deletion and access requests.

Douglas Tires and Children’s Privacy

The Douglas Tires all-season tires website is not directed to children under the age of 13. Douglas Tires does not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided Douglas Tires with personal information, please contact us immediately using the information in the Contact section below. We will promptly delete such information from our systems in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the Douglas Tires Site

The Douglas Tires website contains links to Amazon.com and other third-party websites where you can purchase the tire products we feature. Douglas Tires is not responsible for the privacy practices, content, or data collection policies of those external sites. We encourage you to review the privacy policies of any third-party website you visit after clicking a link from our all-season tires site. Amazon’s privacy practices are governed by Amazon’s Privacy Notice, not this Douglas Tires Privacy Policy.

International Data Transfers from Douglas Tires

Douglas Tires operates in the United States. If you access our all-season tires website from outside the United States, your information may be transferred to, stored, and processed in the United States where our servers and service providers are located. The data protection laws in the United States may differ from those in your country of residence. By using the Douglas Tires website, you consent to the transfer of your information to the United States. Douglas Tires takes steps to ensure adequate protections are in place for such transfers in compliance with applicable law, including the use of standard contractual clauses where required.

How Long Douglas Tires Retains Your Data

Douglas Tires retains your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months to respond to inquiries and maintain customer service records. Email subscription data is retained until you unsubscribe or request deletion. Analytics data collected through Google Analytics is governed by Google’s data retention policies, which Douglas Tires has configured in accordance with privacy best practices.

Douglas Tires Email Communications

If you subscribe to Douglas Tires communications, you will receive periodic emails about our all-season tires, touring tires, performance tires, and ATV & recreational tires collections. These emails may include new product features, tire buying guides, seasonal tire recommendations, and updates to our website content. You may unsubscribe from Douglas Tires emails at any time by clicking the unsubscribe link included in every email we send, or by contacting us directly at the address below.

Do Not Track Signals and Douglas Tires

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, Douglas Tires does not respond to Do Not Track signals because there is no common industry standard for how websites should interpret and respond to these signals. We continue to collect information as described in this Privacy Policy regardless of DNT settings. If industry standards for DNT are established in the future, Douglas Tires will reevaluate our approach.

Changes to the Douglas Tires Privacy Policy

Douglas Tires may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. We will indicate the effective date of the latest revision at the top of this page. Material changes to how Douglas Tires collects, uses, or shares your information will be communicated with reasonable notice, such as a prominent notice on our all-season tires website or via email to subscribers. Your continued use of the Douglas Tires website after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how Douglas Tires protects your information.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Douglas Tires has shared with third parties for their direct marketing purposes. To make such a request, contact us at the address below.

Consent to Douglas Tires Privacy Policy

By using the Douglas Tires all-season tires website, you consent to the collection and use of your information as described in this Privacy Policy.

Contact Douglas Tires About Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or contact Douglas Tires regarding your personal information, please reach us at: